During my tenure at Aspiration International as a Merchandiser, I was responsible for handling leading domestic ethnic brands such as Pantaloons, Westside, Reliance, and Max Fashion, along with international brands including Lifestyle, Sana, and Red Tag. My role involved managing buyer communications, understanding brand requirements, and ensuring smooth coordination throughout the development process.
I was actively involved in product development, costing, fabric and print sourcing coordination, and developing new styles based on current market trends. Additionally, I handled bulk production follow-ups with internal teams to ensure timely execution, quality consistency, and smooth delivery of orders as per buyer expectations.